GRADIENT

by CORY GROSSER

"Like most American boys of my generation, I collected baseball trading cards. One particularly coveted baseball card changed when viewed from different angles. This was often used to show a player in action, like swinging the bat for example.

That type of printing is called Lenticular and it allows a still image to change appearances when viewed from different angles. This idea led me to create my ARCHIPANELS collection in which the panels have a different aesthetic based on the viewing angle. This would allow for example a wall to be perceived differently as you walk in different directions.

As is common in my work, the goal of the project was to achieve an interesting experiential effect with minimal forms and simple graphic compositions.

This project is uniquely suited to ARCHIPANELS because of the company's ability to manufacture panels with greater dimensional depth."

Likewise, it's important to note that sustainability is an important part of the project.

The first thing architects and designers can do to create a more eco-friendly built environment is to use the principles of good design to discourage short-term disposal design. The next is to try and increase the use of recycled content in the projects that we create. As the fust company committed to large-scale recycled architectural surfaces and premium design, we were able to achieve our goals.